https://rachelandersondesign.co.uk/work daily 0.75 2019-01-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1522922137554-V0QLIS6V8C7AX2V9SLZ9/App+Store_Header+1.png Work An app store and app discovery experience for Android phones. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1523008418921-26XIG88H4UFL9H8V5M1I/Panorama_Header.png Work An exploration in motion design to help people take great panoramic pictures. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1523085979709-RYY6ZSE3RBQZAM4ETK1Z/Treasure+Tag_Header.png Work Research into how a bluetooth tracker could help people find their keys. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1523095130372-MA6QQLAX3QGWJ5YDBK1S/Creative+Studio_Header.png Work An app for photo filters, influenced by the most popular photo types that people share online. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1523095259503-TG0RZO97L2COYZZ7B7Y6/XpressNow_Header.png Work News and content discovery for low-cost smartphones. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1523099865089-FVRIJK04ZDB32D016X5M/Storybook_Header+2.png Work I designed a fun and engaging theme especially for primary schools. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1535569475932-75MZ527NEO9UXFEFAMJT/Apps+patchwork+header.png Work https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1535622005825-0SWZEKVNLLVOUWB1EEZY/Homework+thumbnail.png Work https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1545669693928-8YGS7VJUK0JBB4SSKVNR/Text+Input+Header-01.png Work The first touchscreen keyboards for Nokia smartphones. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1548959673828-6ILI5GDF1UHTEPWTNM49/Data+thumbnail.png Work https://rachelandersondesign.co.uk/home-new daily 1.0 2022-06-05 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609785700447-YRHYBDTYKPSVLDC1U2AW/patterned+header-29.png New landing page - Creative problem-solving for decisive action How I guide teams through ambiguity and uncertainty to clarity, decisiveness and action. Read the story ⟶ https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/2a237704-b953-4c67-817e-5a06f64b2976/patterened_turquoise+3+square.png New landing page - A modern and unified UX for an entire portfolio of products How I led the redesign of an entire portfolio of products, resulting in a design unanimously loved by our customers, and faster, more scalable development. Read the story ⟶ https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843228819-P7N59AEV1RB8XGIQBB2G/patterened_jade+square.png New landing page - A discovery process to deliver innovation faster How I designed a robust discovery process to fit the unique needs of our organisation to guide teams to successful solutions. Read the story ⟶ https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609176781984-CL1XC6DGL844DF0PKMIC/Placeholder+banner-10.png New landing page https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609783817339-UNCOIXZ7JJA74VN77PP2/patterned+header_patterned+banner.png New landing page https://rachelandersondesign.co.uk/leadership-stories daily 0.75 2022-06-05 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627941458720-IQZGA6MK2HSVXA9EWVVT/plain_pigeon+square-25.png Leadership stories - How I influenced a data-driven culture https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609842996136-NMHADN97LKJ832X052AL/plain_coral+square-57.png Leadership stories - How I use creative problem-solving workshops to guide teams to clarity https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843113078-8OE9GEP7V96IULTW5K81/plain_mint+square-60.png Leadership stories - How I promote ethical decision-making whilst driving innovation https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843091553-4MJBQ322HN1D76ZQBXOY/plain_mink+square-61.png Leadership stories - How I established user research as part of our culture, taking our product design practice to the next level https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843027172-QXY8V9NPQV9HOCK7MTK1/plain_turquoise+square-58.png Leadership stories - How I modernised and unified the UX of our entire product portfolio https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609842977873-Z7H6LRPMB2E76XMZYT6S/plain_jade+square-56.png Leadership stories - How I designed a discovery process that delivers innovation faster https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609178516400-YEDTMXL5R6CCIGOYF1ER/Placeholder+banner-11.png Leadership stories https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609791144308-KJQFJ8TRM2ZVPIHEUADU/patterned+header_patterned+banner+copy+2.png Leadership stories https://rachelandersondesign.co.uk/about-1 daily 0.75 2021-01-09 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609789182718-88M6VD65LYWL04KNHYFE/full+stops-39.png About https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609713255596-GCAKDP30SZP71E1MQV2Q/ellipses-09.png About https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609788920109-WOXFEBIAO8Q3PJ1GAJ6E/divider+line_Divider+line-35.png About https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609788573289-LSUP3PFSE17WH81EHKT0/patterned+header_patterned+banner-31.png About https://rachelandersondesign.co.uk/discovery-process-2 daily 0.75 2021-10-03 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609767739542-TFO7APB46KRLZG7IO37R/ellipses-10.png Discovery Process https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843707558-85MWU6BK55ZWSJAN57G8/dash_jade+dash.png Discovery Process https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1633286013895-ZSENBPJC1CXD2F2V45NC/plain_mink+square-61.png Discovery Process - How I established user research as part of our culture, taking our product design practice to the next level https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609768302735-UBSB3QBZAN8GRL17KM34/Discovery+process+poster_Process+sqaure+-+no+descriptions.png Discovery Process https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843729864-S7UGIFHFNUJY3X061BLL/plain_coral+square-57.png Discovery Process - How I use creative problem-solving workshops to guide teams towards clarity https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609767858757-B16U4SWMP3TNSRWN0NU0/discovery+process+post+its.jpg Discovery Process https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843153850-OF0GV6EV672LFW9LF8AB/patterned_jade+banner-42.png Discovery Process https://rachelandersondesign.co.uk/creative-problem-solving daily 0.75 2022-07-30 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843887650-LW10DUQ05AK5AOR30U39/ellipses-07.png Creative Problem Solving https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1633286158458-1KY7CMWY7X9Z60Q2II9G/plain_turquoise+square-58.png Creative Problem Solving - How I modernised and unified the user experience of our product portfolio https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843855982-FVIXS3BA9JBEZC98Q195/plain_mink+square-61.png Creative Problem Solving - How I established user research as part of our culture, taking our product design practice to the next level https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843824108-LM81AKRSWTFDVXGL1CKA/dash_coral+dash.png Creative Problem Solving https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843326654-9T17ZQHIZZ56623H1FNA/patterned_coral+banner-45.png Creative Problem Solving https://rachelandersondesign.co.uk/user-research daily 0.75 2022-06-05 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843986239-RBFFB2JK1WQ4URUK696G/plain_turquoise+square-58.png User Research - How I modernised and unified the UX of our entire product portfolio https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609844382670-V7ACXOSDWUG4Z4KP6R87/ellipses-09.png User Research https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843938288-TGESZ3Q4W2J3D57B2A0O/dash_mink+dash.png User Research https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843961137-AJ0YDAGRF1D5BG0Y7062/patterened_mink+square.png User Research - How to use empathy to guide the creative design process https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1633286264617-1Q4RGK7CBD1XIMCZ5YJY/plain_mint+square-60.png User Research - How I promote ethical decision-making whilst driving innovation https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843356685-74XC1MHYBETV64T9HFD0/patterned_mink+banner-48.png User Research https://rachelandersondesign.co.uk/ui-ux daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609844042468-1CPESEJ1IBZOPFOV32U7/ellipses-08.png UI UX https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/21913bed-a8a2-4a4e-bc83-da2f2a03e89a/After+%281%29.png UI UX - Make it stand out After https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/27ea318a-a5db-4074-b54c-d8e8f4dc4d74/Before+%281%29.png UI UX - Make it stand out Before https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1633286522610-UGT7U60CUD4T9KQ2DYKP/dash_turquoise+dash.png UI UX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1633286373996-36Z2KXYQSVFFUTNMRDED/plain-dove+grey+square.png UI UX - How I influenced a data-driven culture https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609844095791-S3SUBF92Q7WBNFKOY67H/plain_mint+square-60.png UI UX - How I promote ethical decision-making whilst driving innovation https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609867979117-TDJCD7K5A33PQAK5UGVI/patterned_jade+banner-40.png UI UX https://rachelandersondesign.co.uk/ethics daily 0.75 2021-10-03 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942632569-N94XGU3WUNKOMGRHKJ0O/plain_pigeon+square-25.png Ethics - How I influenced a data-driven culture https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609844136074-W9CJOOXL4ISALZFW65I7/ellipses-10.png Ethics https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609844184048-V6IK596EA50G8RRW45WO/plain_jade+square-56.png Ethics - How I designed a discovery process to deliver innovation faster https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609844155795-N1V11Q9Q6L0TELR1RN51/dash_mint+dash.png Ethics https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609843452505-4NS332R2RRSVADZDYBGI/patterned_mint+banner-50.png Ethics https://rachelandersondesign.co.uk/design-work daily 0.75 2022-07-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609684493246-2COKDIGC6SU3WED9S3MA/responsive+tables.gif Design work - How to design complex (and responsive!) tables and not lose your mind https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609684911002-XU1UI2FVOG8NSDEJMFNX/motion+design+spec.png Design work - What is motion design like at Firefly? https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609684743219-ZREDKUHBUUXG6E7YQU7S/typographic+systems.gif Design work - My secret formula for designing a typographic system for web https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609789684910-KVIWT5D2CL3QZYSP108Q/divider+line_Divider+line-33.png Design work https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609789640755-KRCP3BYQJM7RHDJBZN7O/patterned+header_patterned+banner+copy.png Design work https://rachelandersondesign.co.uk/homework-1 daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609354705540-IAPGMYEQU5LYE7CUCGXP/Design+System+01.png Homework Setting & Marking - Design system As part of this project I helped to build our Design System, which has been essential in enabling a flexible and consistent experience across Firefly. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609351293680-2YU3M9EG9MT5EYBA82OH/Header+2.png Homework Setting & Marking https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609354781641-9B4CBHC61WG94BML42AJ/Task+sketching+%281%29.jpg Homework Setting & Marking - Users first At the very beginning, I worked with a UX Designer who ran fascinating user research sessions, idea generation workshops, and produced high level wireframes. I have run user feedback sessions since then myself, to understand our users more closely and understand what matters to them. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609352800993-E5FZ3OTUB0PSPRJ9HV5D/Placeholder+square-08.png Homework Setting & Marking - Sketch… launch… repeat I co-designed the UX and lead the visual design of the homework setting feature on Firefly throughout most of its life cycle. From early sketches to launch, and from making iterative improvements, to adding big features that make the whole experience much richer. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609355517499-ANJYON0JQIPDGSPWSTOL/web-mobile-01.png Homework Setting & Marking - Collaboration with developers These workflows need to be responsive and consistent across web, iOS and Android. I worked closely with the developers during this period to ensure all the details made it into the code consistently: across all platforms, and for all users. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609351212232-UQZ997CFYPBX3BAZXT08/Header.png Homework Setting & Marking https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429837735-3ZKX7R67FGXDZVKLP2A2/Header.png Homework Setting & Marking https://rachelandersondesign.co.uk/apps-design-system daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609358662749-WIZEEPY6GEPSNXRL9ZNG/Zeplin+01.png iOS & Android App Design System - Designed from scratch We decided to redesign and rebuild our apps from scratch to coincide with the launch of the homework setting project. I initiated building a design system of reusable components that we could use across our separate iOS and Android apps for teachers, students and parents. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609358528272-ZHEQ7VAZU5OCFX9VHRVD/Apps_Header+2.png iOS & Android App Design System https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609358762539-P0N26WBMYOPPFL9S6F5F/App+visual+style-02.png iOS & Android App Design System - Visual style The visual style is based on a clean, calm and neutral colour scheme so that it feels familiar to everyone, works with everyone's content, and is easy and quick to learn. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609359008493-HGGL5MSUH8DVZRNB59N1/Dashboard+Motion+3.gif iOS & Android App Design System - Team collaboration I worked closely with our in-house iOS developers to turn this design system into reality. And I produced a style guide so our design system would be self explanatory as the team grew. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609358824982-WCH7SP8IE825JH5I2Y0O/Apps_Header+2.png iOS & Android App Design System https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609359359035-SWGMYBE7WYOTQLZ3C3XX/Apps+patchwork+header.png iOS & Android App Design System https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429794174-0BRV7NBBIPNYFB1OHYA7/Apps+patchwork+header.png iOS & Android App Design System https://rachelandersondesign.co.uk/primary-schools-theme daily 0.75 2022-07-30 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609361049817-3CKHX7UUIGEC3VN34QK4/Storybook_Icons.png Primary Schools App UI - Icons I developed an icon set that teachers could use to make their content more engaging, and a set of type styles that could help the young students to focus and read more easily. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609360632075-3PL6T9DKBJ3PGA9HUJLL/Storybook_Astro+2.png Primary Schools App UI - Discovery I spoke to teachers at our primary schools to understand how they used our product with young children, and what more they might like to do with it in future. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609360898092-9VEP6DWQK98FA1AZGA2I/image-asset.png Primary Schools App UI - Playful style Storytelling, delight, and making it easy for young minds to interact with learning content. This became the underlying principles for this theme, and differentiated it greatly from the other themes that are available for our schools. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609359956833-MD88G2F6VAZBLWCRN6RD/Storybook_Header+3.png Primary Schools App UI https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609360738316-BVY3QZR6J3U5A9D6XRHJ/Storybook_Aqua+1.png Primary Schools App UI - Exploration I researched what sites young children used outside of school. I saw that the line between education and play was blurred, kids probably don't realise they are learning at the same time as having fun! https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609361315003-0M2PVC7PFRMASOUT9ASV/Astro-2.gif Primary Schools App UI - Animation I designed all the illustrations and animations myself; I wanted to make it really exciting and engaging for our young students to interact and learn. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609360967120-6PV6DC4OHSY822F4CD9Q/Storybook_Font.png Primary Schools App UI - Font I found a typeface that was designed especially for children learning to read. It matches the way students are taught to write, and it has special consideration for readers that are dyslexic. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609360183604-NZMKJH7H27RA483IPX00/Storybook_Header+2.png Primary Schools App UI https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429877499-ARGMMTINUM9HUR11A6EX/Storybook_Header+2.png Primary Schools App UI https://rachelandersondesign.co.uk/school-data-insights-1 daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/20906ff6-e534-4b7a-a742-f2221b1b82bb/Sketches%2Bof%2Bideas.jpeg School Data Insights - Objective Create a new data insights product that could be sold as an add-on product to the Firefly platform, that can offer school leaders actionable insights that support them in reaching their strategic goals. We needed to be able to launch the product within 3 months at BETT, a major educational trade show, and release a first version within 6 months. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/a7c3b458-70e3-4275-b4d9-5be0b2bfdd77/Insights_Microsite.png School Data Insights - Delivery approach • I released a beta, as well as providing early previews to our community forum users, to get early feedback from users, giving us a chance to iterate and refine before launch. • I provided creative direction and continual feedback to the agency who built the data dashboard to make sure it matched our visual style, and was easy to use, and would be meaningful to users. • Periodically reported back to our partners, Innovate UK, to ensure continued funding (£1m) throughout the development process. • Post launch I collected feedback and drove additional user experience improvements as well as proposing a longer term, higher value strategic opportunity, which I continued to validate, and is currently in production. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/62e57f8e-70de-4a16-8d72-decd1008b5f4/blog-header-04.jpg School Data Insights - Behind the scenes: the journey to building our new insights tool A blog post I wrote for the Firefly blog as part of the launch. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/f7b5b276-7020-4edd-ae5b-34fe0b2ff886/Ideas%2Bworkshop.jpeg School Data Insights - Discovery Approach • I ran user research with school leaders who were both customers and non-customers to explore the needs in the market and refine the product opportunity. • I ran a 3-day design sprint with representatives across the business to define the core problems we needed to solve, ideate on solutions and explore a feasible and sustainable technical approach. • I curated a cross-functional team and we worked collaboratively to craft a marketable value proposition and prepare for launch. • Pre-launch, I designed and built a microsite advertising early access to the tool, to test the appetite in the market. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/564d2644-c70b-484e-9bb3-b2873b1b35ec/Ideas%2Bworkshop.jpeg School Data Insights - Problem-solving is creative A blog post I wrote about how I run inclusive discovery workshops, based on my experience leading the discovery of School Data Inisghts. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/6a5e4525-dc52-4c15-b3ad-eafa61cfd8b3/Insights+screens.png School Data Insights - Outcomes • We launched in time for BETT, so our Sales team showcased our Data Insights tool to demonstrate the return on investment of introducing Firefly within a school. • We doubled our goal: getting 20% of our customer base to adopt this tool within a quarter. • Increased ARR by attracting a key client in a new strategic region with our Data Insights tool, whose influence has now opened up a significant number of new leads. • Proven impact where school leaders were able to use the insights to improve teaching and learning, most notable during the Covid-19 school closures where there was limited visibility into how students were coping, and there was increased reliance on technology to deliver teaching and learning. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/a11557e2-9811-4686-9b34-f9797c985dc0/School%2Binterviews.jpeg School Data Insights - Situation School leaders at our schools were telling us they wanted more data from our platform to make decisions at a leadership level. They expected Firefly to be used extensively across the school to support teaching and learning and parental engagement, but had limited visibility into whether it was actually being used well or consistently. They needed to know how Firefly was being used by teachers, students and parents, which departments needed extra support, and they needed to identify any students who were struggling so that they could intervene. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/3f0da2a1-2ebf-41b8-83f9-09824540e048/Data%2Bthumbnail.jpg School Data Insights - Challenges Customers wanted visibility into a lot of data! They wanted breadth and depth, so defining a minimum valuable product was hard. I developed a strategy that offered foundational insights about core usage that we could build on over time. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429957753-BGON5VI749BO84FHXVBW/Data+thumbnail.png School Data Insights https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659181611485-TYBC919IWZF07GVW0YHP/09-mockup-of-new-dashboard-in-desktop.png School Data Insights https://rachelandersondesign.co.uk/app-store daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609425739378-J42S3GU6WA3X20JQWHEC/App+Store+Screenshot.gif Nokia App Store - Easy to use We encouraged discovery and exploration, and aimed to make it easy for people to find all the information they needed before proceeding to download. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609425869270-RLF4G5UNM2K49E2WU910/Download-Button.gif Nokia App Store - Understanding business needs Throughout the project I had to balance maintaining good design principles with the business needs to monetise the service. We always found a compromise by discussing our needs and coming to a shared understanding. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609425707482-WJQVNHVHJHCDZ14SPL2K/App+Store_Discovery+screens.png Nokia App Store - Global challenge I was the primary visual designer dedicated to the app store and app discovery experience on the Nokia X smartphone, one of the lowest-cost Android devices on the market at the time, aimed at young people in emerging markets such as Brazil, India, China and Russia. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609425851642-ISRBM4QWXD1YIM3JOOQ9/App+Store_Grid.png Nokia App Store - Modular system I developed a modular system for all screens within the app so that the content was visually rich and engaging throughout, and we could benefit from repeatable patterns that would make it easier to build. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609425325078-P41CTCLQ116MNNJ5K6HN/App+Store_Header+1.png Nokia App Store https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609430060538-WKHP0JI0SWUGHHKVLGW4/App+Store_Header+1.png Nokia App Store https://rachelandersondesign.co.uk/creative-studio daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609426913794-ASK89GG0YGT0QXSRBPEA/creative+studio_Photo+types-07.png Creative Studio App - Studied trends One of the most creative projects I was part of at Nokia was making an app with a set of photo filters. My team and I studied the trends of what people were sharing most around the world. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609426743471-MRNG6YER41QMP1X02JVB/Before+After.gif Creative Studio App - Cultural insights We used our contacts across the world to understand the aesthetics that people valued, cultural preferences and aspirations. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609426808481-9K3NT10RYOHHCJN0D9EP/Creative+Studio_Contrast.png Creative Studio App - Enhance special moments Our aim was to enable people to create images that represent special moments in their life, that they are proud to share online, and that will bring them joy when they look back later on. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609426957772-1C6RXQNGZEAF5YKSJ7QT/Creative+Studio_Filters.png Creative Studio App https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609427224736-MO3V70X9C5CJFP4XRS23/Creative+Studio_Header.png Creative Studio App https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609430130093-HVQBA0ES07TKMPRWBIXX/Creative+Studio_Header.png Creative Studio App https://rachelandersondesign.co.uk/panorama daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429424070-LOBF5R06S7Z93LSKD345/Panorama_App+icon.png Windows Phone Panorama App - Innovative style We have always had great feedback on the aesthetics of the Panorama experience, it was quite unique at the time and people often commented it was “better than the iPhone”. An early version of our Panorama app was even demoed live on stage at Microsoft Developer Con! https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429362697-57UTSL6NHKDC8IECHVXN/Next-Step.gif Windows Phone Panorama App - User testing This project was big on motion design and we did lots of user testing to see the patterns of behaviour and refine the timings of the visual feedback. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429270996-3XPC7DOGIVKKZ2Z9V0EW/Capture.gif Windows Phone Panorama App - Collaborative I worked closely with an interaction designer and prototyper to develop a UI that could guide people through the steps of taking a panoramic shot, and help them correct it if things went wrong. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609429152483-NMZNF16NSZP4T14IIHS7/Panorama_App+family.png Windows Phone Panorama App - Family of apps Panorama was one app in a family of camera apps that our team developed for Windows Phone. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609428930226-3H9HDS46L41LVPPW23FQ/Panorama_Header.png Windows Phone Panorama App https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609430205511-5FMP3DSJH7JGA8ISEN0J/Panorama_Header.png Windows Phone Panorama App https://rachelandersondesign.co.uk/treasure-tag-app daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609430965535-M63EQY6KSAGS0WT129YS/image-asset.png Nokia Treasure Tag App - Infographics Our deliverables were reports and presentations and that explained our research and findings. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609430928499-AJX7Q7ZMCK6496W7KAMP/Treasure+Tag_UI2.png Nokia Treasure Tag App - User journeys I worked with an interaction designer on the early concept stages of designing the companion app to the Nokia Treasure Tag. Together with an interaction designer, we explored the user journeys and technical scope in order to define the recommended feature set. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609431040502-XSTXORTOBIQ2XBHD3HLW/Treasure+Tag_Header.png Nokia Treasure Tag App https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609432024366-A2VU0NG9DOO3AR9CB8C7/Treasure+Tag_Header.png Nokia Treasure Tag App https://rachelandersondesign.co.uk/nokia-xpress-now-app daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609431780492-ZLJT1VKKV8YTD7TF16JE/XpressNow_UI+1.png Nokia Xpress Now App - Driven by data I worked closely with an interaction designer and the tech teams to understand usage patterns and user feedback. This data helped us to design with incremental improvements that increased interestingness and engagement. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609431810456-O8IGC7NE4EXZHU9JQZA0/image-asset.png Nokia Xpress Now App - Global design We designed a news and content discovery app optimised to work on the lowest spec smartphones, bringing news and trending stories to 2 million+ people in rural and urban areas in high growth markets, such as Brazil, India and Indonesia. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609431867307-FX78ICGHRO2IFX4VNVZF/XpressNow_Header.png Nokia Xpress Now App https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609431898913-1FO2GAQPRKF423GHE2J1/XpressNow_Header.png Nokia Xpress Now App https://rachelandersondesign.co.uk/touchscreen-keyboards-smartphone daily 0.75 2020-12-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609432354691-1I1OVPN139JF9GDD3NX4/Text+input+scripts-01.png Nokia Touchscreen Keyboards - 12 scripts Together, we tested and designed all key layouts and micro-interactions that the phones would need for a global audience. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609432312210-LGG9DATOXS2L2HSR5LMH/Text+input+scripts-02.png Nokia Touchscreen Keyboards - 48 languages I worked with usability experts, and visual designers around the world to design a consistent set of touchscreen keyboards. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609432221812-CT8R2J8LX6ZELH7T5080/Text+Input+Header-01.png Nokia Touchscreen Keyboards https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609432437425-DDKCYUNXJVU9ISUQYZPA/Text+Input+Header-01.png Nokia Touchscreen Keyboards https://rachelandersondesign.co.uk/quantitative-data daily 0.75 2021-01-04 https://rachelandersondesign.co.uk/data-driven daily 0.75 2021-10-03 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1633285676151-SPQRNTW3RWR52F85W37K/plain_coral+square-57.png Data Driven - How I use creative problem-solving workshops to guide teams to clarity https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1633285282388-VB0W67ZBT215R7VSMXFW/dash_pigeon+dash.png Data Driven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942047432-OOOS1SMWJ2XD9Z78C61W/plain_jade+square-56.png Data Driven - How I designed a discovery process to deliver innovation faster https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942490303-RBTWGD4DYDV7VS2YPT4R/ellipses-09.png Data Driven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942393812-2EE1Q64UQNSFYLHV2U0E/patterned_pigeon+banner.png Data Driven https://rachelandersondesign.co.uk/firefly-unified-ux daily 0.75 2024-02-28 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/2b951a04-f19e-4784-99d5-3b4da9506a5f/4+UX+Strategy.png Unified UX for Firefly - Create a strategy It is a major undertaking to overhaul the entire information architecture of a portfolio of products, and couldn’t be done all at once. I put together a strategy of how we might get there step by step, whilst remaining agile in our approach. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/af191054-5c3a-43df-aa0d-083c7a01db82/1+Fragmented.png Unified UX for Firefly - A fragmented user experience Our user experience had become fragmented as a result of acquiring numerous companies. People who used Firefly would click on a link to an integrated product and would jump into a different environment that had a unique look, a different navigation structure, and each with their own interaction patterns. This was disorienting for users, and impacted usability as it required users to learn multiple mental models, as well as compromising the feeling of Firefly being one central hub for all your school tools. This was beginning to negatively impact our sales and cross-selling. I put a business case forward on the value of making the experience more unified, and initiated the first step: developing a vision for a unified information architecture for our portfolio of products. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/c5bc52b5-4b43-49b1-a29a-810217060d3e/2+Audit.png Unified UX for Firefly - Conduct an audit First I did an audit of all the products in our portfolio, assessing the existing navigation models, page structures and product capabilities, so that I could build an architecture that fully encompassed all that the Firefly portfolio had to offer. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/19f850b6-b503-414e-bc23-d44d232ffcf3/4+principles.png Unified UX for Firefly - Develop principles Looking at the patterns that emerged, I developed architectural principles to ensure a common design approach across all pages, and that we can refer to in future as our product portfolio grows. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/bc16d4c6-a4a4-4dde-938c-d0a2123e678a/6+Results.png Unified UX for Firefly - See results Since implementing the first stages of the unified information architecture, our Sales teams are more confident demoing our full, integrated, product portfolio, and prospective customers are notably more at ease introducing a less fragmented ecosystem into their organisation, which supports our goals of upselling and cross-selling our portfolio. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/81b2f183-2937-4df8-8e51-d371fa4dd6e2/3+Groupings.png Unified UX for Firefly - Find groupings By looking for similar functionality across the products, semantic groupings began to emerge, including hierarchical navigational structures and page structural elements to manage content and calls-to-action. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/ccaa2b4d-8c9b-4a03-a4cc-f666fdf72233/5+validate.png Unified UX for Firefly - Validate ideas I validated the concept with both user testing and investigating user engagement data. Our existing customers felt comfortable with the proposed changes, many quoting that it felt “familiar” and “intuitive”, despite the significant changes. Evaluating our engagement data and feature requests, revealed we were creating many efficiencies with this new architecture and could solve a lot of additional needs, alongside unifying the architecture. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1654797243379-ZGFXM0HY6B88H3E3GTML/Banner+%281%29.png Unified UX for Firefly https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1654799692566-10R1I2BOPOF4Z0QIIKVB/Banner+%281%29.png Unified UX for Firefly https://rachelandersondesign.co.uk/firefly-unified-ui daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/98fdcfaf-4a3b-4b97-9466-18779ab21848/2+Principles+%281%29.png Unified UI for Firefly - Guide our explorations I worked closely with our Senior Product Designer, Aegir, in developing our visual system. I led our efforts by developing guiding principles, spotting opportunities to test our concepts, emphasising key insights to act on, and offering feedback, whilst our designer crafted the foundations of the visual system. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1609789684910-KVIWT5D2CL3QZYSP108Q/divider+line_Divider+line-33.png Unified UI for Firefly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/31d8bad9-579e-40a7-bb33-5032522550cd/3+Strategy+%282%29.png Unified UI for Firefly - Positive impact Our customers have been overjoyed with the modernisation and unification of our portfolio. We have seen an increase in retention and sales leads that can be directly attributed to the new design, and we’re seeing an increase in customer satisfaction through qualitative feedback and engagement surveys. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/a2540537-cc4b-4ebc-a1f6-5cda605469b7/3+Strategy.png Unified UI for Firefly - Product Updates: Usability, Accessibility and Inclusivity I hosted a webinar on the accessibility improvements we made as part of the redesign, and why they are of strategic importance to schools. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/bea856be-7ea1-43a2-a3fd-a84eb182f328/3+Design+system.png Unified UI for Firefly - Document our design system As our visual system developed and we gained confidence in our solution, I initiated building a design system in Figma and ensuring we had a robust handover procedure with the developers. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/af191054-5c3a-43df-aa0d-083c7a01db82/1+Fragmented.png Unified UI for Firefly - A fragmented look and feel Our user interface was looking fragmented as a result of Firefly acquiring a number of companies. Each product in the portfolio has a different look and feel, applied school’s customisations differently, and there were inconsistent standards for accessibility. Customers noticed the disconnect, and they were beginning to show reluctance to fully embed our tools across their organisation. As a Design team, we needed to develop a unified visual system that looked modern and attractive, that is consistent across products, and is scalable as we grow our portfolio. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/ef99f79a-b34b-49d8-bb5e-64a49472d1cf/Banner+%286%29.jpg Unified UI for Firefly - Introducing a modern look for Firefly 2022 Published on the Firefly website to coincide with the launch https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1e987672-e05d-40ca-b1be-c1778ffd9c50/4+Strategy+%283%29.png Unified UI for Firefly - Balance strategy and delivery Throughout the project I made sure the team maintained a balance of doing production work for immediate development and strategic exploratory work that we could test. This ensured we were making iterative improvements, as well as curating a vision that we were continually moving towards. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1654951423686-KSL4U52RPLVAPO1RAD8P/Banner+%286%29.png Unified UI for Firefly https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1654951491354-3ZMT3OIAW6VQDXIBK71Y/Banner+%286%29.png Unified UI for Firefly https://rachelandersondesign.co.uk/marking-and-assessment daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659291545883-9VGLV8B6ITHIRD13Y2RW/plain_coral+square-57.png Marking and assessment tool A teacher adds a marking scheme to their work and is able to configure the levels, criteria and descriptors according to the competencies a student may demonstrate as part of that task. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659291595620-QDMQXY0JN95EL7SBQ5L4/plain_peach+square.png Marking and assessment tool When a student opens up their homework, they need to be able to see that there is a marking scheme, known as “Success Criteria”, attached as it will help them complete their work effectively. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659291636844-702ZXOQ016KPM9739EV6/plain_mink+square-61.png Marking and assessment tool A teacher selects the level that the student achieved and can add marks and feedback to help them improve next time. I used tactile motion design to make it clearer how to interact with the tool. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659292696329-ES62N5033FLQRPGLJTVJ/plain-dove+grey+square.png Marking and assessment tool The student is encouraged to read the feedback on the marking scheme. I used colours and motion design to make it clear to the student there is content to read. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659292981793-C40SNN3EKQP7JUO6S3Y3/SC+spec+3+%281%29.png Marking and assessment tool https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659294396761-WMCMS2MD2GKBSKULRXEH/SC+spec+2+%281%29.png Marking and assessment tool https://rachelandersondesign.co.uk/success-criteria-gallery daily 0.75 2022-07-31 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659291545883-9VGLV8B6ITHIRD13Y2RW/plain_coral+square-57.png Success Criteria Gallery A teacher adds a marking scheme to their work and is able to configure the levels, criteria and descriptors according to the competencies a student may demonstrate as part of that task. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659291545883-9VGLV8B6ITHIRD13Y2RW/plain_coral+square-57.png Success Criteria Gallery A teacher adds a marking scheme to their work and is able to configure the levels, criteria and descriptors according to the competencies a student may demonstrate as part of that task. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659291595620-QDMQXY0JN95EL7SBQ5L4/plain_peach+square.png Success Criteria Gallery When a student opens up their homework, they need to be able to see that there is a marking scheme, known as “Success Criteria”, attached as it will help them complete their work effectively. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659291636844-702ZXOQ016KPM9739EV6/plain_mink+square-61.png Success Criteria Gallery A teacher selects the level that the student achieved and can add marks and feedback to help them improve next time. I used tactile motion design to make it clearer how to interact with the tool. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659292696329-ES62N5033FLQRPGLJTVJ/plain-dove+grey+square.png Success Criteria Gallery The student is encouraged to read the feedback on the marking scheme. I used colours and motion design to make it clear to the student there is content to read. https://rachelandersondesign.co.uk/contact daily 0.75 2021-01-03 https://rachelandersondesign.co.uk/new-page-31 daily 0.75 2022-07-30 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659191497930-PG9ATXRE2FVGDIJR2M6I/Plain_dove+grey+banner.png New Page https://rachelandersondesign.co.uk/new-page-34 daily 0.75 2022-07-30 https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942632569-N94XGU3WUNKOMGRHKJ0O/plain_pigeon+square-25.png New Page - Approach • I did thorough online research and uncovered numerous examples of the marking schemes that are commonly used in Australian schools to understand the requirements. • I designed a solution that allowed teachers to set up marking schemes, assess interactively, and share feedback and results with students, and turned this into a prototype to test with users. • I did multiple rounds of user testing with Australian teachers with the help of a UX Researcher, firstly validating the concept, then as we gained confidence that we had got the scope right, refining the usability. • It was a complex product with many user scenarios. I worked very closely with the development teams to implement the UX, visual design and motion design exactly to specification across mobile native app and web. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942632569-N94XGU3WUNKOMGRHKJ0O/plain_pigeon+square-25.png New Page - Outcomes • A highly usable marking schema tool that we shipped in time for the start of the Australian new school year to increase adoption. • Attracted new customers in the Australia region, and retained existing customers with the launch of this feature. • Increased product engagement with EMEA customers too, where they discovered and publicly advocated the benefits of an interactive marking scheme tool https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942632569-N94XGU3WUNKOMGRHKJ0O/plain_pigeon+square-25.png New Page - Challenges • It was a complex product; I needed to design a highly configurable data table that was responsive, legible, and kept certain data visible in every user scenario. • In designing the MVP, I had to consider the additional features we were intending to add in the next couple of iterations to ensure the base design was scalable with minimal disruption to the users as we built new capabilities. • You can see an animated deep-dive into the specific visual design decisions here. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1627942632569-N94XGU3WUNKOMGRHKJ0O/plain_pigeon+square-25.png New Page - Situation As a company we wanted to enter a new market: Australia. We knew we needed to provide specific marking and assessment tools to comply with Australian education regulations, so I set about designing a digital version of the tool, which was typically paper-based in most Australian schools. https://images.squarespace-cdn.com/content/v1/5ac0bf7cb27e3932df1a5279/1659193279796-3BYM7EUA36QTV6YABM4G/Plain_jade+banner.png New Page https://rachelandersondesign.co.uk/new-page-80 daily 0.75 2025-12-25