News and content discovery for low-cost smartphones.
We designed a news and content discovery app optimised to work on the lowest spec smartphones, bringing news and trending stories to 2 million+ people in rural and urban areas in high growth markets, such as Brazil, India and Indonesia.
Driven by data
I worked closely with an interaction designer and the tech teams to understand usage patterns and user feedback.
This data helped us to design with incremental improvements that increased interestingness and engagement.