An app for photo filters, influenced by the most popular photo types that people share online.
Studied trends
One of the most creative projects I was part of at Nokia was making an app with a set of photo filters. My team and I studied the trends of what people were sharing most around the world.
Cultural insights
We used our contacts across the world to understand the aesthetics that people valued, cultural preferences and aspirations.
Enhance special moments
Our aim was to enable people to create images that represent special moments in their life, that they are proud to share online, and that will bring them joy when they look back later on.