An app store and app discovery experience for Android phones.
Global challenge
I was the primary visual designer dedicated to the app store and app discovery experience on the Nokia X smartphone, one of the lowest-cost Android devices on the market at the time, aimed at young people in emerging markets such as Brazil, India, China and Russia.
Easy to use
We encouraged discovery and exploration, and aimed to make it easy for people to find all the information they needed before proceeding to download.
Modular system
I developed a modular system for all screens within the app so that the content was visually rich and engaging throughout, and we could benefit from repeatable patterns that would make it easier to build.
Understanding
business needs
Throughout the project I had to balance maintaining good design principles with the business needs to monetise the service. We always found a compromise by discussing our needs and coming to a shared understanding.
